Carl RaynerCreative technologist · Media producer · Educator

AI workflows & custom software

Build useful technology.
Bring people with it.

I turn practical problems into working software, AI workflows and clear communication. My work includes a recognition app used for two years, a classroom dashboard used for a year, and student-led live production systems.

Software in daily useAI publishing automationProduction & team leadership

What I can take on

A prototype, a production or a new way of working.

For a product or operations team, I can develop a focused prototype and explore how AI fits a real workflow. For a communications team, I bring video, motion graphics and production experience to make an idea clear to its audience.

My apps are used daily in classrooms across Berkley Normal Middle School and by Berkley TV for filming and media production. My ClassroomScreen dashboard has been used by me and other teachers for a year, as of September 2026. Alongside development, I bring experience coordinating people, managing budgets and helping users adopt new tools.

Practical AI

Choose the tool around the task.

I use AI assistance to develop software. Some of my products also use AI as part of their operation: Just the Good News selects and summarises stories with AI; Prompter’s voice-following mode connects to a speech-recognition service.

I start with the task, the information involved and the result people need. That gives the team a practical basis for choosing where AI will be useful.

From prototype to business use

Define success before expanding the scope.

I would start with one workflow, the people using it and a clear measure of success. A focused pilot gives the team something tangible to test before committing to a wider rollout.

The next decisions are practical: data access, service costs, failure handling, testing and who will maintain the result. My public apps are evidence of what I have built; a company deployment needs its own agreed requirements and checks.

Experience behind the work

I’ve carried responsibility beyond the screen.

At Capital E SoundHouseNZ/MediaLab, I managed staff and budgets and designed and ran programmes reaching over 5,000 students annually from around the world. Game design, animation, music production and movie-making all achieved sell-outs.

At SJI International, I ran ESTV and project-managed its studio, combining student-led production with my teaching and production standards. The school’s YouTube channel grew from 200 to 1,600 subscribers during my 2016–2022 tenure. Today I lead Berkley TV and build my own digital products.

Explore my experience →

Let’s talk

Let’s talk about the role.

Need someone who can build useful tools, communicate clearly and help a team deliver? Send me the challenge, the role and where your team is based.

carl@carlrayner.com · Hamilton, New Zealand