crCarl Rayner Let’s talk
← All work
Case studyWeb development & creative communications

The website and prospectus, without the agency bill.

The school was paying an agency for website changes and again for its prospectus. I pitched doing both in-house, then delivered them: a redesigned public website, three tools that answer families’ practical questions and a 20-page prospectus I wrote, photographed and designed. The savings bought a Canon EOS R7.

Berkley school website with its school identity, welcome message and routes for families
The public school website, September 2026. I designed, styled and rebuilt the pages on a supplier-provided backend.
The proposal

One pitch to the principal. Two projects delivered.

I told the principal we could save money and get a better result by using the expertise we already had. I took on the website and the new prospectus, and handled the development, design and production myself.

Both launched around the end of Term 2. The savings bought a Canon EOS R7, so the school can produce more of its own material from here on.

Website

A website built around what families need to find.

The website company supplied the backend. I took over the public-facing site: the styling, the design and rebuilding the pages. Then I built three interactive tools that answer the practical questions families ask.

I still maintain, update and develop the pages and tools.

Visit the school website 
Custom tools

Three questions families ask. Three tools that answer them.

Explore the campus

A live 3D model of the school that keeps the real time, weather and timetable. Devices that can’t run 3D get the flat map, with room search and 360° tours. Read the case study.

Explore the campus map ↗

Check the school zone

Type in a street or check the boundary map to see if a home is in the enrolment zone. The school office confirms when needed.

View the zone checker ↗

Find a school bus

Search by road for the right bus, with morning and afternoon journeys, routes and stops in one place. Route information, not live tracking.

View the bus finder ↗
Prospectus

Written, photographed and designed by one person.

I wrote and edited the copy, took the photographs, edited the images and designed all 20 pages, using Photoshop, Canva and a Canon EOS R7.

It covers the curriculum, student life and the practical details prospective families need, with one visual style running through the photography, typography and layouts.

Berkley 2027 prospectus cover designed and photographed by Carl Rayner
The 2027 prospectus. Words, photography and design by me.
Curriculum Areas page from the Berkley prospectus, combining subject information with school photography
An interior page: subject information paired with school photography.
Read the 2027 prospectus (PDF, 10.7 MB) 
What I’d bring

Delivered once. Still improving.

I can take over a website on your existing platform, make it look and work better, build the extra tools your audience needs and produce the print and digital material that introduces your organisation. Then I keep improving it.

In a senior role, I’d lead your web, print and digital content. On a project, I’d rebuild what isn’t working, then keep it improving.

The website and prospectus are my own production work. Student-led media is covered in my Berkley TV case study.

Open to senior roles and substantial projects · remote or relocation

Let's build it.

Hiring for a senior creative technology role, or planning a project that matters? Tell me what you’re trying to achieve and where you’re based. I’m in New Zealand, spent six years in Singapore and am open to remote work or relocation.